PRESS TALK

www.caterersearch.co.uk

Strategy clinic (16 February2006)

QUESTION:

I think I have what it takes to run my own food-led pub but have been told it's not an easy life. How do I know if it really is for me before it's too late?

SOLUTION:

The fact that you're asking the question is a great start. Too many people rush on in headfirst then start to realise things aren't as easy as they had first imagined.

I'm assuming you've arranged the suitable finance and haven't overstretched yourself. Many start-ups fail because of insufficient cash-flow.

You've probably thought long and hard about the reasons for your move, but have you included the negative aspects that can be a major contributing factor to possible failure?

• Little or no time away from the business. Unlike many careers, ours doesn't clock off at 5pm.
• Can you manage staff as well as your business? Great people-management is one of the keys to success.
• Have you ever worked in a similar business? Try to get some hands-on experience in a similar style outlet.
• Can you multitask? You need to be able to wear many hats and stay cheerful in all of them.
• How good is your product knowledge? Undertake some relevant training and stay within your limitations.
• Know the law. Be aware of your legal responsibilities.

The social repercussions can be severe if you haven't discussed it fully with your partner.

If you're not working together, be aware of the totally different timescales you could
be working to.

If you are working together, make some free time for yourselves.

Over the past years I've saved many clients from making expensive mistakes with some sound, experience-based advice.

If you're starting a new life, don't be embarrassed about asking for help - it's certainly wiser to plan than it is to fail.

Carl May, Catered4


BACK TO PRESS TALK